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Why SEO Should be Handled by the Inept

By: Karen Denning, Fri Dec 9th, 2005 09:43:55 PM

I guess I'm what you'd call "accidentally semi-successful". When I started my website 3 years ago I knew absolutely nothing - still don't, but I've gotten very good at faking it. I'd like to take credit, claim that I'm savvy about Internet Marketing, write a nice fat ebook on the subject to sell for $97, but the fact is I'm not sure how it's happened.

Here are a few things I've begun to suspect to be true...

It's easy to be #1 on Google if you can't remember that you've already written what you wanted to say in your content so you repeat yourself, inadvertently ending up with extensively rich keyword densities.

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Search engine robots love to crawl your ever-updating site because you just can't make up your mind if you want the menu on the top or on the left.

You couldn't sell water to a dying man in the desert so you give everything away - visitors love you for it and keep coming back for more.

If your writing stinks, don't worry. People pop in for the free stuff, look around a bit, then click on those pay-per-click ads to get out of there in a hurry!

About the author: Karen is a stay-at-home mom and the webmaster of 4MomsAtHome.com