http://www.gotlinks.com Latest articles from Articles in the category Copywriting en-us http://www.gotlinks.com/earticles/articles/108640-the-most-important-thing-about-writing-a-persuasive-sales-letter.html So you want to write a persuasive letter. Let's discuss how to do this. The most important thing you need to know doesn't have anything to do with writing though. Persuasion relies on understanding human nature, not eloquence. Think of the most succ... http://www.gotlinks.com/earticles/articles/108639-5-sales-letter-tips-to-explode-your-conversion-rate.html Are you like me? A little over a year ago, I started my first internet marketing venture. I had a wonderful product - specifically, an eBook - that I hard worked very hard on. I bought my own domain name and web hosting, buying a huge package to ... http://www.gotlinks.com/earticles/articles/108638-the-secret-power-of-words.html If the best way of communicating with prospects and existing customers was through sign language, we'd all have to learn to sign. Or if the best method of communication proved to be some kind of mutually understandable code, we'd all have to learn tha... http://www.gotlinks.com/earticles/articles/108637-web-copywriting-for-international-markets.html So your website is beautifully written, the keywords are all in place and everything seems just fine. But hang on, half or more of potential customers will probably never find you - and many of those that do could find your web copywriting baffling, u... http://www.gotlinks.com/earticles/articles/108636-proofreading-and-copy-editing.html Technology has changed the standards for proofreading and copy editing, and even caused the roles to overlap in some situations. "Traditionally, proofreaders are responsible for finding errors during the typesetting or formatting of a final document,"... http://www.gotlinks.com/earticles/articles/108635-writing-for-publicity-and-profit-on-the-www.html I sincerely believe that there has never been a better time in history for we (or is it us?) writers to making a comfortable living on the internet. The World Wide Web offers you an opportunity, unique in history, to speak directly to millions of po... http://www.gotlinks.com/earticles/articles/108634-should-you-write-a-long-copy-ad-or-keep-it-short_.html Should You Write a Long-Copy Ad or Keep it Short? by Alex A. Kecskes Okay, you're ready to write the ad of a lifetime. The one that will pull like crazy and leave them begging for your product like Somalians for food. So, do you whet their appe... http://www.gotlinks.com/earticles/articles/108633-use-grammar-as-a-marketing-weapon.html If you're like me, you're not writing that ad, Web page, or radio script to make your English teacher proud. You're writing to sell. If you get an "A" while you're at it, great. But don't count on it. To get prospects to click, call, or buy, you'll ... http://www.gotlinks.com/earticles/articles/108632-7-essential-tips-for-reviewing-copy.html Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales. How can you avoid this dire marketing situation? By having a smart and consiste... http://www.gotlinks.com/earticles/articles/108631-the-one-word-every-prospect-craves.html It's arguably the most important word in the copywriter's arsenal. It ranks right at the top with words like "free," "new" and "savings." I'm talking about "you." "You" is the word that gets your prospect's attention and keeps them involved. As H...